Wahoo partners with EF Education–Easypost, EF Education–Tibco–SVB WorldTour teams
Wahoo and EF Pro Cycling have joined forces. Starting in 2022 and with a multi-year contract, Wahoo will be the official training partner of the EF Education–EasyPost WorldTour team and the EF Education–TIBCO–SVB Women’s WorldTour team.
A statement from Wahoo noted that… “Together, the professional teams EF stormed cycling with a series of impressive wins and inspiring stories, both on and off the course. With the expanded support Wahoo, teams should continue to boost the professional cycling in 2022 and beyond.
The partnership will provide all team athletes with access to the full Wahoo ecosystem for indoor and outdoor training, including the Wahoo SYSTM training app, KICKR smart trainers, bike computers ELEMNT GPS, TICKR heart rate monitors, SPEEDPLAY pedals and the ELEMNT RIVAL multisport watch.
Athletes will use the connected Wahoo ecosystem for race preparation, performance tracking and data delivery at events.
“The SYSTM 4DP workout testing and customization platform will allow athletes and coaches to get a complete picture of each runner’s strengths and weaknesses while tailoring workouts to their unique power profile. The team s will also partner with Wahoo to create special training content that will only be available through the SYSTM app.
EF has made a name for itself in the peloton by bringing new energy to pro cycling, both in racing and through accomplishments like rider Lachlan Morton’s Alt Tour, where he rode the entire Tour route of France independently to raise funds for World Bicycle Relief. .
“We are honored to extend our partnership with EF Education–Easypost and EF Education–TIBCO–SVB, two teams that share our values and our spirit of innovation,” said Mike Saturnia, CEO of Wahoo.
“Wahoo is the training ecosystem of choice for many professional cycling teams, but this is the first time we’ve been able to offer such a range of support to teams that not only represent the best in racing on professional road, but who share Wahoo’s vision of an accessible, inspiring and inclusive future for cycling. We look forward to seeing what these teams accomplish in 2022 and beyond.”
Jonathan Vaughters, CEO of EF Education-EasyPost, said, “Like EF Education-EasyPost, Wahoo has never been afraid to take risks and innovate. From their industry-disrupting KICKR smart trainers and ELEMNT family of bike computers to their reinvigoration of the SPEEDPLAY pedal system, Wahoo knows you have to take risks if you want to step onto the podium.
“Their products are intuitive and user friendly while meeting the demands of a top racing team – a perfect combination. We are excited to deepen the partnership with Wahoo so we can continue to push the limits, on and off the road.
Linda Jackson, Founder of EF Education-TIBCO-SVB, added: “As our Silicon Valley-based team prepares for the WorldTour, the priority has been to seek technical partners who could help maximize the potential of our cyclists.
“We appreciate partners who prioritize innovation, ease of use and industry-leading performance. As with every partnership within our team, Wahoo’s commitment to advancing women’s cycling is something we connect with. Since our inception in 2004, we have been a forward-looking team, developing riders to be competitive at the highest level of the sport. Like us, Wahoo has a pioneering spirit and that’s what makes this partnership so exciting.