The Big Gear Show education will focus on inclusion, customer retention, e-bike finance, modern bike fit and more
PARK CITY, Utah (BRAIN) – Next month, the Big Gear Show will feature a range of training opportunities for retailers, including presentations, panels and small group discussions covering a wide range of topics. The show will take place August 3-5 at Deer Valley Resort.
Organizers said the bike-focused presentations would cover universal topics on inclusion and customer retention, and would be limited to exploring still new categories like e-bikes.
Kent McNeill, CEO of IMBA and Steve Matous, President of NICA, will provide ideas for keeping new riders engaged, getting more kids on bikes, increasing diversity and breaking down barriers to entry for all types of new riders. cyclists.
Bosch will lead sessions focused on how e-bike financing and rental options can increase revenue, while Greg Robidoux from the Serotta International Cycling Institute will help retailers see the potential of bike fit in today’s market. .
The NBDA will also host a State of the Industry panel on Tuesday with Scott King, a co-founder of SRAM, Tobie De Pauw of PeopleForBikes, and Larry Pizzi of Alta Cycling. The NBDA will also present the Bicycle Retailer Excellence Awards at the show on Wednesday August 4th.
Camber Outdoors will host a panel on the effects of REI’s recent supplier diversity, equity and inclusion (DEI) requirements, revealing opportunities for all retailers to expand their audiences. Throughout these structured seminars, roundtables and discussions, attendees will have the opportunity to participate in smaller breakout sessions, panel discussions and other more intimate opportunities, the show said.
“The aim of these educational presentations is to bring together for the first time in over a year people from multiple facets of the outdoor industry (cycling, outdoor sports and paddle sports),” said Sutton Bacon, Founder and Co-Owner of The Big Equipment Show. “A lot has changed in the industry – and in the world – over the past year or so, and the Big Gear Show is the perfect place for us to collectively learn from all of these trials that we’ve come through. be tested. “
“The importance of planning has proven to be fruitful over the past 15 months, with the most profitable retailers benefiting from staying informed and pivoting with the trends and the times,” said Heather Mason, President of National Bicycle Dealers Association. “The dynamic content, focused specifically on 2022 planning, coupled with daily peer-to-peer learning sessions, makes the Big Gear Show the best opportunity to learn from our present moment while planning for future success. All the retailers in attendance, both bike and outdoor, find these topics interesting. “
The full agenda is at thebiggearshow.com/time.