BERLIN & PARK CITY, Utah–(BUSINESS WIRE)–February 17, 2022–

SIGNA Sports United, the world’s leading technology and e-commerce platform, today announced the appointment of Hap Seliga, a renowned cycling industry founder, executive and advisor, to lead its cycling business. in North America, as the company pivots to growth in the US bicycle market.

SIGNA Sports United’s recent listing on the NYSE and acquisition of Wiggle CRC, creating the world’s largest online bicycle retailer, positions the company well to take advantage of US market opportunities as the trade industry sports electronics is experiencing explosive growth.

Seliga has had a long and impressive history as a leader in the cycling community in the United States, thanks in large part to a differentiated approach and laser-focused customer focus. As co-founder of Competitive Cyclist, director of bicycle growth and operations at Backcountry, co-founder and CEO of Trust Performance, and most recently having served on the management team of Specialized Bicycle Components as A global leader in customer experience, Hap is uniquely fitting the bill to accelerate operations and lead the growth of SSU’s bikes in the United States.

Stephan Zoll, CEO of SSU, said, “The North American market is a priority area for us for future growth. The sports e-commerce market is extremely fragmented and ripe for consolidation. Appointing a professional like Hap, someone who is deeply rooted in the cycling community, is a testament to our ambition and confidence in the growth opportunity we see in the future.

Hap Seliga said: “I am delighted to share my experience and my passion, but even more to join the team and learn from it. I see an incredible opportunity to provide great value and better serve cyclists by introducing SIGNA Sports United brands to the North American market. The growth potential for cycling in the United States is huge and I’m excited for the road ahead.

About SIGNA Sports United

Inspirational performances. United by passion. SSU is a group of specialized sports online stores powered by our leading sports commerce and technology platform. Our specialized strategy allows us to uniquely spotlight the best of our 1000+ brand partners across the cycling, tennis, outdoor and team sports categories. Together, we serve our more than 7 million active customers by uniting the world’s sports data pools, digital talent and passion for active living. For more information, visit: www.signa-sportsunited.com.

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KEYWORD: GERMANY EUROPE UNITED STATES NORTH AMERICA UTAH

INDUSTRY KEYWORD: ONLINE RETAIL SPORTS RETAIL OTHER SPECIALTY RETAIL GENERAL SPORTS BIKING/CYCLING

SOURCE: SIGNA Sports United

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PUBLISHED: 02/17/2022 08:00 AM / DISK: 02/17/2022 08:02 AM

http://www.businesswire.com/news/home/20220217005239/en

Copyright BusinessWire 2022.