Rivian files new trademark signaling decision to manufacture electric bikes
Rivian has registered a new trademark for his brand in a new category that signals a decision to make electric bikes.
AT Electrek, we report on anything that has a battery and can help you get from point A to point B.
While the focus is often on electric cars – since they replace gas mileage and help solve pollution problems – electric bikes are actually adopted at a much higher rate. They introduce people to electric propulsion and are often the first electric vehicle someone will own.
Several car manufacturers have made the connection and launched their own electric bikes. It looks like Rivian, best known for being the first to market a fully electric pickup truck, will be next. Last week, the company filed an application to expand the use of its Rivian brand to a new category focused on e-bikes (first spotted by Rivian Forums):
The registration of the RIVIAN ™ trademark is intended to cover the categories of bicycles; structural parts of bicycles; electric bicycles; structural parts for electric bicycles; electric bicycle components specially designed for electric bicycles, namely, battery packs, motor controls, electric motors, throttle controls, pedal assist sensors, display consoles, wire harnesses, sprockets, cassettes, chains; bicycle frames; bicycle pedals; bicycle horns; bicycle brakes; bicycle chains; gears for bicycles; bicycle wheels; bicycle seats; bicycle tires;
It is important to note that companies often register trademarks that they ultimately do not use. However, in this case, it would make sense for Rivian to design an electric bike to come as an option with his electric van.
It wouldn’t be a first. Porsche has launched two new electric bikes alongside the Taycan Cross Turismo. BMW has also unveiled several electric bikes in recent times.
Rivian is big on accessories for his R1T electric pickup, like his $ 5,000 camp kitchen that comes out of a compartment in the truck. It wouldn’t be surprising to see the automaker design an electric bike that fits perfectly into the electric van – much like Tesla’s Cyberquad electric ATV which the automaker says will be an option for Cybertruck buyers.
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