PIERER Mobility Group with the acquisition of FELT Bicycles
The German specialist in âmotorized two-wheelersâ PIERER Mobility has announced the acquisition and integration of FELT Bicycles into its PIERER E-Bikes division.
According to the company, the acquisition of FELT from winter sports specialist Rossignol Group is part of its strategy to “assume a role of world leader in the cycling sector”.
The acquisition has three components: the purchase of the assets of the FELT brand, commercial assets in Europe and North America as well as the integration of the global workforce into the team structure of PIERER E- Bikes.
Founded in 1991 in California, USA, FELT Bicycles produces high performance road, triathlon, track, cyclocross, gravel and adventure bikes.
A press release from PIERER noted … âFELT Bicycles pioneered the use of carbon fiber in bicycle design, set new standards in mountain bike suspension systems, and revolutionized aerodynamic development in the pursuit of mountain bike equipment. ultimate race. “
FELT bikes have been ridden to achieve Grand Tours victories, record world triathlon titles, Olympic gold medals and world championships on various terrains.
Stefan Pierer, CEO of PIERER Mobility, said: âThe acquisition of FELT Bicycles fits perfectly into the overall strategy of PIERER E-Bikes – to become a global player in the field of two-wheel mobility, with electric and non-electric bikes. , in all cycling categories.
âWith FELT, we are able to expand our bicycle portfolio and penetrate the North American market strongly with an established and successful brand. The company is also heavily involved in the competition, which brings additional appeal for us.
PIERER Mobility is the group behind motorized two-wheeler brands such as KTM, Husqvarna Motorcycles and GASGAS. She created PIERER E-Bikes in 2019. The FELT brand will now join Husqvarna E-Bicycles, GASGAS and R Raymon.