Moosejaw will carry Hustle Bike Labs’ REMTech Avery pedals, future products
Gunnison Colorado (January 25, 2022) – Hustle Bike Labs – which received tremendous praise for its Hustle Avery Pedal, a magnetic self-platform hybrid design, long before production even began – has signed with Moosejaw.com to carrying these pedals and potential future products from the highly innovative startup.
The deal coincides perfectly with the recent arrival of a large shipment of pedals, after lengthy Covid-related delays. Moosejaw will offer the Avery Hustle Pedal online and in select stores, starting with their location in Bentonville, Arkansas. They will cost $219. Besides the overwhelming response to the product over the past year, from media and consumers, Moosejaw is also clearly impressed.
“We’re really excited to see the Hustle Bike Labs team move from our outdoor throttle to the launch of their revolutionary new Avery Pedal,” said Eoin Comerford, CEO of Moosejaw. “Our customer surveys have shown that traditional clipless pedals are one of the biggest sources of outdoor incidents, so we know the Avery will be a total game-changer and fill a real market need.”
The pedals are designed as the perfect middle ground between traditional clipless pedals, which provide spring-loaded “support” for the rider’s foot, and “flat” or platform pedals with a wider surface area but no real support for the rider’s foot. foot. The Avery, the original model, features a combination of the two: the alloy body dramatically increases surface area over clipless, and powerful neodymium magnets replace the spring-loaded engagement for much easier entry and release and more ergonomic, and virtually unlimited float.
With inventory finally in stock and ready to ship, Moosejaw will begin shipping the pedals in late February/early March and plan to release future products that Hustle may bring to market in the near future. Hustle also currently offers DTC sales through its online store. Their team is also delighted and honored by this new partnership.
“We’re really excited about what we’ve been able to accomplish, especially in these ever-changing times,” says Hustle founder Craig Payne. “The opportunity to work with an iconic brand like Moosejaw was like the icing on the cake for us. They see the potential of our Avery pedal and other top products for their customers, which is just amazing! We are truly thrilled that they can see the quality, value and effectiveness of our products.
Moosejaw’s relationship with Hustle stems from Hustle’s completion of the Moosejaw Outdoor Accelerator program in 2019. This intensive 8-week business mentorship program nurtures startups by providing business model coaching, investor relations, a marketing support and an extensive outdoor recreation network. The accelerator is the product of a collaboration between Moosejaw and ICELab, a leading outdoor-focused accelerator on the University of Western Colorado campus in Gunnison, CO. Applications are currently open for this year’s Moosejaw Outdoor Accelerator.
AVERY PEDALS AT A GLANCE:
- MSRP: $219
- Weight: 750 g/unit
- Available in 3 colors: Blackjack Black, Diode Blue, Gunmetal Gray
Moosejaw.com is renowned for its focus on the outdoors, and they enjoy both a large online presence as well as physical stores across the country. They have also been named one of the top 50 retailers by Internet Retailer, Bizrate, and Best of the Web by Forbes magazine.
Hustle will be displaying their wares at the Outdoor Retailers Winter Market next week: drop by their booth (34071) to meet the team and see the pedals and other products firsthand.