It’s time for the electric bike / scooter for car trunks!
By bringing together the world’s leading brands of electric cars and motorcycles with Turkish consumers, Doğan Trend Automotive, under the umbrella of Doğan Holding, has added BIMAS BIKES, the Dutch brand, and electric bicycle and scooter products to its portfolio.
As part of the cooperation, BIMAS, the electric bicycle brand under the umbrella of BIMAS BIKES, and OKAI, the electric scooter brand, will meet consumers with the assurance of Doğan Trend Otomotiv. BIMAS brand bikes are offered in 4 main categories: City, Comfort, eFolding and eCargo. OKAI offers convenient, safe and fun electric scooter options for everyone.
Arjen Uijterlinde, Consul General of the Netherlands, who attended the signing ceremony at the Doğan Trend Koşuyolu Center, said: “BIMAS BIKES is one of the important brands of our country. We consider the meeting of two brands, each expert in their field, as an important step. We attach importance to the cooperation between the Netherlands and Turkey and we are ready to support similar cooperation. Emre Erciyas, Chairman of the Board of Directors of BIMAS BIKES, said: “As BIMAS BIKES we are a brand that has achieved a share of almost 10% with our successful models in the Netherlands, the homeland of bikes. In recent years, we have particularly focused on electrical products. We manufacture our products in our own facilities in accordance with international quality standards. As part of our agreement with Doğan Trend Otomotiv, we are entrusting them with our electric urban mobility products in Turkey.
Kağan Dağtekin, CEO of Doğan Trend Automotive, said: “As Doğan Trend, we continue to expand our product line in the transformation of electric mobility. Soon every car will have a folding bike or electric scooter in the trunk. Motorists now need more flexibility. They will save time, save time and reduce stress levels with their BIMAS and OKAI by parking the vehicle before going to places where traffic is blocked or where it is difficult to enter by car.
By bringing together the global brands of giant electric cars and motorcycles with Turkish consumers, Doğan Trend Automotive has also entered the market of electric bikes and scooters with the Dutch BIMAS BIKES. Doğan Trend Automotive, one of the important representatives of the transformation of sustainable mobility in Turkey, has become the only authorized distributor of BIMAS BIKES based in the Netherlands in our country. As part of the distribution agreement, the electric bicycle brand BIMAS and the electric scooter brand OKAI, under the umbrella of BIMAS BIKES, will be offered for sale in Turkey with the insurance of Doğan Trend Otomotiv, from of the remaining months of 2021.
A signing ceremony also took place as part of the distribution agreement between Doğan Trend Otomotiv and BIMAS BIKES. Dutch Consul General Arjen Uijterlinde, BIMAS BIKES President Emre Erciyas and Doğan Holding Automotive Group CEO Kağan Dağtekin attended the ceremony held in Istanbul. In addition, the Consulate General of the Netherlands and its officials, representatives of the Embassy of the Netherlands, as well as many officials from BIMAS BIKES and Doğan Trend Automotive were also present at the signing ceremony. Dutch Consul General Arjen Uijterlinde said at the ceremony: “The bicycle is a very important part of Dutch culture and we are now at the forefront of electrical products for sustainable solutions. Considering the traffic and the young population, we believe that cycling will be a good solution for Turkey as well. At this stage, BIMAS BIKES is one of the important brands of our country. We consider the meeting of two brands, each expert in their field, as an important step. We attach importance to the cooperation between the Netherlands and Turkey and we are ready to support similar cooperation.
Achieved almost 10% market share in the Netherlands
Referring to the European bicycle market, the position of BIMAS BIKES in the Dutch market and the cooperation with Doğan Trend Automotive in his speech, the Chairman of the Board of Directors of BIMAS BIKES, Emre Erciyas, said: “The vehicles Two-wheeled transport have started to be in demand in many different ways in recent years. The growing e-commerce market with the pandemic, new supply chain needs and growing environmental awareness have increased the demand for electric mobility. In 2020, 22 million bicycles were sold across Europe, including 4.5 million e-bikes. The total market size reached 18.3 billion euros. By 2025, the number of electric bicycles is expected to reach 10 million units. As BIMAS BIKES, we are a brand that has achieved a market share of almost 10% since operating in the Netherlands, i.e. in the homeland of bicycles. We are now expanding our product line and focusing specifically on electrical products. We have quality products that we manufacture in our own facilities. As part of our agreement with Doğan Trend Otomotiv, we entrust them with our electric urban mobility products in Turkey. Doğan Trend Automotive is one of the leading and well established companies in its field. A company that has proven its expertise in micro and macro mobility with the international brands it represents. We are very satisfied with the agreement, ”he said. Mentioning the interest in bicycles in the Turkish market in his speech, Erciyas said: “We believe that Turkey has great potential for the bicycle market. We have a strong young population and there is a significant increase in the use of shared micro-vehicles. Additionally, changing transportation preferences with the pandemic has started to increase interest in cycling. In everyday life, we started to see the bicycle as a means of transport. We believe that with growing environmental awareness and Turkey’s move towards the Paris Climate Agreement, the bicycle will start to be increasingly preferred as a form of transportation. Investments in urban cycle path infrastructure are also ahead of the stages that will support this development.
“Soon every car will have an electric bike in the trunk”
Emphasizing the role of Doğan Trend Automotive in the transformation of mobility, Kağan Dağtekin, CEO of Doğan Holding Automotive group, said: “Not only the automotive industry, but all trades are undergoing radical change. As Doğan Trend, we continue to expand our range of electrical products to meet the needs of sustainable mobility, especially in transport. It can be said that soon there will be a folding bicycle or an electric scooter in the trunk of every car. With increasing traffic, motorists need more flexibility. In these cases, users will both save time and reduce the level of stress caused by traffic with their BIMAS or OKAI from the trunk of their car.
Production in Turkey with Dutch design and engineering power
Founded in 1996, BIMAS BIKES is one of the leading brands in the Dutch bicycle market with its simple and functional electric bikes. Combining its expertise with the power of Dutch design and engineering, the brand manufactures its bikes at its facility in Izmir, Turkey, in accordance with the principle of sustainability with zero emissions in accordance with international quality standards and European standard. EN15194. Innovative, human-focused, sustainable and environmentally friendly design and production processes make the difference in the electric mobility market thanks to their functional, reliable, durable and ergonomic characteristics. BIMAS brand bikes, which focus on the “Love At First Ride” philosophy, provide their riders with a safe and comfortable ride, while providing a convenient and healthy opportunity to escape the crowds and traffic. urban life.
Offering comfortable and safe travel experiences, BIMAS brand bikes are offered for sale in 4 main categories: City, Comfort, eFolding and eCargo. OKAI, which redefines the transportation experience with the designs and solutions it has created in the field of micromobility for over 17 years, offers convenient, safe and enjoyable transportation options for all. OKAI’s foldable, long-range, high-performance scooter models meet consumers in Turkey with the reassurance of Doğan Trend Otomotiv.