Firefox Bikes appoints Manika Sharma as Head of Marketing
His last assignment was at Signify (formerly Philips Lighting India).
Firefox Bikes, India’s premier premium bike brand, has announced the appointment of Manika Sharma as Head of Marketing. Manika is a seasoned marketing professional with over 14 years of experience in brand building and communication, leading to lasting impact on business. At Firefox, she will be responsible for strengthening the brand’s position in the market and enabling the next wave of growth. A former student of the Indian School of Business, Manika has worked with PepsiCo, ITC, The Times of India and BBDO and her last assignment was with Signify (formerly Philips Lighting India).
Speaking about the appointment, Sukanta Das, CEO of Firefox Bikes, said: “We are delighted that a passionate and seasoned professional like Manika is joining our Firefox team. Manika brings with her extensive experience in brand management and marketing communications that will play a central role in the growth of our journey. We are confident that his expertise will be invaluable as we build the next generation of Firefox drivers in India. ‘
Commenting on her appointment, Manika Sharma, Marketing Manager at Firefox Bikes, said: “It is such an exciting time to be a part of the Firefox adventure. The cycling industry has experienced an unprecedented boom in recent years. I am thrilled to have this opportunity and look forward to further strengthening the value of the Firefox brand and its presence across the country and driving quality growth. ‘
Founded in 2004, Firefox Bikes, a Hero Cycles group company, is India’s leading bicycle brand, offering an exclusive and extensive line of premium bikes and accessories. The brand offers trendy and premium quality mountain bikes, city bikes (or hybrid bikes), road bikes, women’s bikes, children’s and junior bikes, but also electric bikes. Firefox Bikes has over 500 stores in India including all major cities like Delhi, Mumbai, Bengaluru, Guwahati, Bhopal, Chennai, Jodhpur, Pune and many more.