DeFeet and Trek Factory Racing Share DeFeet 30th Anniversary Success
Hildebran, NC, September 15, 2022 – DeFeet and Trek Factory Racing announced a multi-year partnership with two of their teams that began in early 2022. DeFeet powers the Trek Factory Racing Cyclocross and Mountain Bike Cross Country teams.
Since 1992, DeFeet has worked with many of the world’s top cyclists and endurance athletes to focus on improving the connection between athlete and product. “Our partnership with Trek Factory Racing represents a continuation of the long racing heritage shared by Trek and DeFeet,” said Shane Cooper, Founder and Chief Sockologist of DeFeet, adding “These athletes are our astronauts operating in the harshest conditions. is our product laboratory.
DeFeet has a long history of performance-driven development. Trek Factory Racing riders will wear DeFeet’s Cyclismo and Evo socks for racing, and Woolie Boolie and All Day socks for coziness and comfort.
The partnership comes in a landmark year for DeFeet, which celebrates its 30th anniversary in 2022. “When we launched DeFeet, Trek became one of the first customers of the DeFeet Custom Shop,” Cooper said, “To work with Trek Factory To run in such a big anniversary year and to get the results that we have together has been fantastic.
Olympic runner and multiple TFR World Champion Jolanda Neff added to another winning season by sweeping the short track and main event at the World Cup in Mont Sainte-Anne, Que. She wore DeFeet Levitator Lite socks in both events. The team chose the Levitator Lite as their daily work sock, switching to the DeFeet EVO Mt. Ventoux when temperatures rise. “Trek Factory Racing demonstrates the utility of these different socks,” Cooper said. “The differences between the feel and performance of two different sock designs can be huge. Trek Factory Racing pays attention to these details, which all contribute to their success.
Trek Factory Racing socks made by DeFeet Custom Shop are available at Trek dealers and IBDs worldwide.