Chris Froome invests in Factor Bikes, team sponsor
Chris Froome acted as an investor at Factor bikes, one of the sponsors of his Israel Start-Up Nation team.
The four-time Tour de France winner has built up a portfolio of cycling investments and recently agreed it is the fall of his racing career.
Earlier this year, Froome invested in New York-based cycling technology company Hammerhead, and has now invested in Factor, his first time to invest in a bicycle brand.
Breaking the news, Factor said, âThis is Chris’s first investment in a brand of bikes and was driven by his passion for Factor bikes and his belief in our brand.
“As one of the greatest cyclists of our generation, Chris will be instrumental in the development of our products and is dedicated to our mission of pushing the limits of what is possible and never being satisfied with the status quo. . ”
Froome first started riding Factor when he joined Israel-Start-Up Nation for the 2021 season, having spent most of his career at Pinarello while riding for Ineos Grenadiers (formerly Team Sky) .
Factor was founded in Norfolk, England in 2007, and launched its first production bike in 2013 and has since benefited from contributions from former professional riders Baden Cooke and David Millar.
The brand first joined the WorldTour in 2017 Ag2r-La Mondiale, then sponsored Israel Start-Up Nation in the team’s first season in 2020.
Froome has been speaking quite clearly about Factor bikes since switching to machines earlier this year.
On his YouTube channel, Froome gave an honest review of his Factor Ostro VAM, the first disc brake bike he rode in his career, saying it was not yet: “Not 100% sold yet. On the discs.
But he added: “On the road the Ostro behaves amazingly well, I love the straights … the power transfer is great. Get up, get out of the saddle, you feel like your power goes straight through the bike and propels you forward. “
He noted some flex in the handlebars, adding, “I heard from the Factor guys they were working on it.”
Froome has made a number of interesting career changes away from his professional constituency, including starting his YouTube channel where he posts updates for his fans and investing in brands like Hammerhead and Factor.
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Announcing his investment in Hammerhead, another sponsor of Israel Start-Up Nation, Froome said: âI recognize that I am now in the latter part of my career. I have always said that I would like to get involved in cycling, even beyond my career.
“It really is a pleasure for me, an honor for me to be able to work with a company like Hammerhead and see things that I have wanted to see on the main unit for years, to see it actually implemented weeks afterwards. I’ve talked to the development team about it, so it’s a special relationship and I hope I will keep it long after my racing career is over.